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A recent survey of top training professionals asked...
"What’s the Biggest Challenge of Growing Your Training Business?"
The Top 3 Challenges were...
- How do we best advertise and communicate our uniqueness to the market?
- How do we better use technology to create new service offerings and revenues?
- How do we leverage the talent and resources of other organizations to deliver more effective customer solutions?
If your business has similar challenges, this conference is for you!
TrainingIndustry.com is proud to bring you the industry's only conference focused on helping providers of training services learn proven strategies and techniques to grow their business.
Training Growth Strategies 2007: Driving Profitability through Learning Services
Our program brings the industry’s most successful, talented and experienced professionals together to network, learn and take away innovative and proven business strategies to help you...
- Improve Business Profitability
- Use Latest Technologies to Drive New Business Services
- Maximize Revenues through Effective Marketing and Advertising
- Improve Efficiency through Strategic Alliances and Outsourcing Partners
- Increase Brand Value and Market Recognition through Effective Talent and Resource Management
Participants will also have the opportunity to network with buyers and suppliers of training service providers throughout the interactive two days.
"Last year’s event provided our business with several new relationships as well as a partnership for technology services. Because of these new relationships, we have one new major client engagement. Thanks to TrainingIndustry.com for finally bringing the market an event focused just for training providers!"
-Sean Stowers, FT Knowledge
If your company is looking to grow your training business, please join us at the Embassy Suites in Raleigh, N.C. on April 24 and 25th. We look forward to seeing you in beautiful North Carolina!
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Keynotes
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 Keynote Speakers
Bryan and Jeffrey Eisenberg
New York Times Bestselling Authors
Training Industry, Inc. is proud to have Bryan and Jeffrey Eisenberg as our keynote speakers. The Eisenbergs are recognized thought leaders in the e-marketing niche of our industry. As New York Times and Wall StreetJournal best-selling authors, they have proven their expertise in brand recognition, creating value for your customers, and improving online results. Join us in April to learn how to increase your Web presence, as well as ways to maximize the results of your marketing efforts.
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Agenda
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DAY ONE
April 24, 2007
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Session Topic |
Presenter |
| 7:30-8:15 |
Breakfast/Registration
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| 8:15-8:45 |
Welcome and Opening Remarks
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Doug Harward, Founder and CEO, Training Industry, Inc. |
8:45:00-10:15
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Keynote Address: "Waiting for Your Cat to Bark"
Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey Eisenberg don’t simply explain this shift in paradigm; they introduce Persuasion Architecture© as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Participants will learn:
- Why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory.
- How Persuasion Architecture© allows businesses to create powerful, multi-channel persuasion systems that anticipate customer needs.
- How Persuasion Architecture© allows businesses to measure and optimize the return on investment for every discreet piece of that persuasion system.
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Bryan and Jeffrey Eisenberg, New York Times Best Selling Authors
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10:15-10:30
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Break
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10:30-11:15
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Financial Metrics that Count
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Ken Taylor, Chief Operating Officer, Training Industry, Inc. |
11:15-12:00
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Sourcing Strategy for Learning
This session will provide an overview of learning market and sourcing options, the competitive RFP process, and best practice transition and service management after contract sign
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Larry Scinto, Managing Consultant, PA Consulting Group
Vipul Shah, Consultant, PA Consulting Group
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12:00-1:00
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Lunch
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1:00-1:45
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Using Mobile and Online Technologies for Learning Services |
Hugh McCullen, Director, Multimedia Services, Nortel |
1:45-2:30
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How to Align Your Learning Initiatives with Your Business Goals
This session will provide easy to use tools for identifying the links between training initiatives and organization objectives. The session will include a learning measurement methodology and examples, including opportunities for participants to use the methodology on their own examples.
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Greg Brisendine, Director, Measurement and Business Impact, Intrepid Learning Solutions |
2:30-2:45
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Break
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| 2:45-3:30 |
Developing the Learning BPO Proposition
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John Willmott, President and CEO, NelsonHall Research |
| 3:30-4:15 |
The Learning Organization Meets The Long Tail: Challenges and Opportunities for the Knowledge Management Professional
Corporate knowledge and learning management professionals are responsible for learning programs, the corporate library, or some combination of both. In most cases, these managers are trying to support knowledge workers in learning organizations that are increasingly being exposed to almost limitless choices of digital content on the Internet as described by Chris Anderson in his book, “The Long Tail”. Google and other popular search engines are the primary enablers of the Long Tail, providing the "filters" that are intended to link the user with the information they are searching for, immediately and at no charge.
In effect, knowledge management professionals are sitting in the middle of a busy intersection where the irresistible force (The Learning Organization) is on a collision course with the immovable object (The Long Tail). Aren't companies like Google, Yahoo and MSN able to provide the same services as companies and corporate managers that currently sell and deliver learning products and services? Given that information is "free" is there a continuing need for these learning products and services?
The answer is a resounding YES. Come and learn how knowledge and learning management professionals can become invaluable to their companies as the Long Tail continues to grow.
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Dennis Kilian, Vice President, Safari Booksa |
4:15-5:00
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How to Utilize Online Colleges and Universities to Attract New Customers
The session will present two case studies where training was integrated with education strategy to provide financial and human capital leverage to the end customer.
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Michael Echols, Ph.D., VP, Strategic Initiatives, Bellevue University |
5:00-5:15
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Closing Remarks |
Doug Harward, Founder and CEO, Training Industry, Inc. |
5:15-6:30
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Reception and Networking Event
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DAY TWO
April 25, 2007
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Session Topic
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Presenter |
8:00-8:30
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Breakfast |
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| 8:30-8:45 |
Opening Remarks
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Doug Harward, Founder and CEO, Training Industry, Inc. and TrainingOutsourcing.com |
8:45-9:30
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Panel Discussion: What Do Buyers Want? |
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| 9:30-10:15 |
The Business Case for Outsourced Learning
As organizations increasingly outsource functions, not just to reduce costs, but to drive business goals, learning has emerged as an area where outsourcing can align employee performance with an organization's strategic objectives. Companies that outsource learning functions under a planned governance model can benefit from centralized core functions, expert shared services, and standardized practices and data. These benefits can be gained from outsourcing learning technology operations and administration, content development, training delivery, training delivery logistics, vendor management, reporting and analytics, or any combination of these practices.
This session will explore the business case for outsourcing including its mechanisms for cutting costs and increasing efficiencies, and its opportunities to improve the quality of training programs and better align the training function with business imperatives.
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Marianne Langlois, Vice President, Professional Services Learning, Convergys |
10:15-10:30
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Break |
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| 10:30-11:15 |
Solution Selling |
David DiStefano, President and CEO, Richardson |
11:15-12:00
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Making Global Learning Work: The Keys to Successful Learning Development and Deployment
As organizations make the leap to developing and delivering multilingual versions of their courseware, new challenges arise. This presentation will discuss how SPI is meeting their goals by developing and deploying learning on a global basis.
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Wendy Farrell, Sales Consultant, Lionbridge
Rick Judson, Principle Developer, Sales Performance International
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12:00-1:00
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Lunch
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1:00-1:45
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The Role of Adaptive Measurement in Optimizing the Training Model
This session will explain the methodology and inherent benefits of Adaptive Assessment and how they can be incorporated into a comprehensive training model. Covered topics include the role of Adaptive assessments in prescriptive learning, pre- and post-training comparisons, reduction of training time, certification and measuring the knowledge transfer success.
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Ken Strauss, Chief Operating Officer, International Knowledge Management |
1:45-2:00
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Closing Remarks
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Dr. Jim Hanlin, Ph.D., Chief Marketing Officer, Training Industry, Inc. |
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Event Sponsors
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Diamond Sponsor
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Gold Sponsors
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Silver Sponsors
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Presented By
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Pre-Conference
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CLOI is proud to announce two concurrent pre-conference workshops created to enhance the training professional and their business. Each workshop provides six hours of CLOI credit.
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Pricing:
$495 – CLOI Members and Conference Attendees
$595 – Non-Members
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Workshop #1:
Modeling and Assessing Learning Maturity
Monday, April 23rd - 9:00 a.m. - 4:00 p.m. (includes lunch)
Facilitated by Chris Moore
This program introduces the maturity model framework including common characteristics that all learning initiatives exhibit throughout the various levels of maturity for learning organizations. A detailed assessment of each characteristic offers participants insights into evaluating current levels of maturity for their own organization and provides ongoing measures for systematically mapping a strategic path to higher levels of efficiency, productivity, and results. Participants learn to use effective business tools and acquire thorough understanding of how a learning maturity model provides a framework to define and measure their learning strategy.
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Workshop #2:
Learning Technology and Integration
Monday, April 23rd - 9:00 a.m. - 4:00 p.m. (includes lunch)
Facilitated by Dr. David Metcalf
So you've invested in various learning technologies and bought into the concept of creating a total learning solution. Now what do you do to bring these disparate, yet complementary, systems together to produce an integrated solution where the whole is greater than the sum of its individual parts? How do you integrate new technologies and learning offerings like simulation and games, podcasting, wikis, mobile learning and other innovations? This program helps to demystify the complexities associated with training systems integration by taking a unique approach that exposes the characteristics of common systems such as learning management systems (LMS), learning content management systems (LCMS), learning portals, competency assessment tools, authoring tools, financial management systems, human resource information systems, and others. Participants learn about and discuss common touch points between systems, as well as standards-based integration techniques, that enable communication of information across platforms.
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| Post-Conference |
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It is hard to miss all the Web 2.0 talk – it’s everywhere, every magazine, every newspaper, and thousands of Blogs. Some have even called it a mindset and not a specific technology or tool. Just like the rise of eLearning in the mid to late nineties, Web 2.0 is giving rise to the notion of Learning 2.0. The world of Web 2.0 Learning promises to be more exciting than anything we’ve seen before in technology based learning and performance in the last two decades.
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Instancy Presents the First Exclusive Conference Event:
Web 2.0 Meets Enterprise Learning!
April 25th 2007
Cary, North Carolina
FREE
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April 25, 2007
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Session Topic
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Presenter
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| 12:00-2:00 |
Registration |
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| 2:15-3:30 |
What’s Up with Web 2.0 and Online Communities?
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Dr. Tom Hoban, Professor Sociology, NC State University |
| 3:00-4:00 |
Informal Learning |
Jay Cross, Chief Scientist, Internet Time Group, Author of Informal Learning |
| 4:00-5:00 |
Walking the Talk – Making Web 2.0 and Learning 2.0 Real! |
Harvey Singh, CEO, Instancy, Inc. |
| 5:00-6:30 |
Networking |
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| Conference Speakers |
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| Greg Brisendine, Intrepid Learning Solutions |
David DiStefano, President and CEO, Richardson |
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Michael Echols, Ph.D., Bellevue University
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Wendy Farrell, Lionbridge |
| Doug Harward, Training Industry, Inc. |
Rick Judson, Sales Performance International |
| Marianne Langlois, Convergys |
Hugh McCullen, Nortel |
| Larry Scinto, PA Consulting |
Vipul Shah, PA Consulting |
| Ken Strauss, IKM |
Ken Taylor, Training Industry, Inc. |
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| Accommodations |
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 Special Room Rate
$169/night
Contact the Embassy Suites: 919.677.1840
Please reference the
Training Industry Conference
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| Training Industry, Inc. has reserved a limited number of rooms at a special conference discount. Make your reservations right away! |
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| Registration |
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Join us at the EMBASSY SUITES HOTEL in Cary, North Carolina for TrainingIndustry.com’s 2007
Training Growth Strategies Conference 2007: Driving Profitability through Learning Services.
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You can register for the conference in of the following ways:
- Register Online - click here and complete online registration form and pay by credit card only. (Note: there is no online registration for Groups. Groups must use Registration Form(s) and register by email, fax, or phone)
- Register by Phone - Download and complete PDF of Registration Form and pay by credit card or purchase order - Call TrainingOutsourcing.com - 1.919.653.4986 or 1.866.298.4203.
- Register by Fax - Download and complete PDF of Registration Form and pay by credit card or purchase order - Fax to TrainingOutsourcing.com - 1.919.653.4999.
- Register by mail - Download and complete PDF of Registration Form and pay by credit card, check, or purchase order - Mail to TrainingOutsourcing.com, 401 Harrison Oaks Blvd., Suite 300, Cary, NC 27513.
Download PDF
Cancellation Policy
If cancellation should be necessary, written or email notification to TrainingIndustry.com is required five (5) business days prior to the first day of the conference or workshop. You may receive a full refund, minus a $50 administrative fee, up to and including the 5th business day before the event. If you find that you cannot attend, and it is less than five (5) business days before the start of the first event, you may send a replacement, with written notice to TrainingIndustry.com. If you are unable to send a replacement, you forfeit your registration fee.
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Sponsorships
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Sponsorship of Training Growth Strategies Conference 2007: Driving Profitability through Learning Services is an opportunity to gain marketing and brand exposure before, during and post event. As a sponsor, your company can be an integral part of the event, showcasing your organization to training executives and learning officers. Join leading corporate, training, and marketing executives in Research Triangle, the heart of North Carolina’s corporate community.
We have four levels of sponsorship remaining, so act fast to maximize your sponsorship potential!
Download Sponsorship Package
We look forward to having you join us for Training Growth Strategies Conference 2007: Driving Profitability through Learning Services. To become a sponsor, simply contact Molly Rushing at mrushing@trainingindustry.com or 919.653.4986.
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